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Set-Jetting: Screen-Famous, but Safe?

'Set-jetting' — travelling to the places a film or series made famous — is booming, but a beautiful backdrop isn't a safety rating. We scored the screen-famous destinations for real safety: Tokyo tops the list at 94/100, while the most cinematic name of all, Mexico City, scores lowest at 59.

Key findings — free to cite

Of the screen-famous destinations we scored, Tokyo (Lost in Translation) ranks safest at 94/100 — while the most cinematic name on the list, Mexico City (Narcos: Mexico), scores lowest at 59, the only one to slip below a passing grade.

  • The trend is real: 'set-jetting' — booking a trip because a film or series was shot there — now drives a measurable share of destination demand. But a location scout picks a place for how it looks, not for how safe it is to visit.
  • The screen-famous set splits cleanly into pretty-and-safe (Tokyo 94, Reykjavík 93, Dubrovnik 89, Vienna 88) and pretty-but-mind-yourself (Mexico City 59, Naples 69, Cartagena 69).
  • The gap the camera hides is night safety. Paris — all rooftop romance in Emily in Paris — scores just 63/100 after dark; Barcelona (76 overall) drops to 59 at night and is one of Europe's worst cities for pickpocketing.
  • The White Lotus effect is a real test: its Sicily season (Palermo, 76) and Thailand season (Bangkok, 76) both point travellers at places that are broadly fine by day but reward keeping your valuables close.
  • The takeaway isn't "don't go" — it's that the backdrop tells you nothing about the safety. Every figure here is the live Kakapo safety score, the same one behind our city guides.

The screen-famous, ranked by real safety

Television and film move tourists like nothing else: a hit series can turn a quiet old town into a bucket-list stop inside a single season. The problem is that a beautiful shot and a safe street are two different things, and the show never tells you which you're getting. So we took the destinations that have gone viral on screen and sorted them by their live Kakapo safety score — highest first.

DestinationAs seen inSafetyVerdict
Tokyo, JapanLost in Translation94Screen-famous and genuinely safe — top of the list
Reykjavík, IcelandA frequent film backdrop93As safe as the scenery is cinematic
Dubrovnik, CroatiaGame of Thrones (King's Landing)89Beautiful and safe; the crowds are the real hazard
Vienna, AustriaBefore Sunrise88Romantic on screen, reassuringly calm after dark
Edinburgh, United KingdomOutlander / One Day86Safe stroll, day or night
London, United KingdomThe Crown81Broadly safe; ordinary big-city street smarts
Paris, FranceEmily in Paris80The show skips the pickpockets — mind your bag
Seville, SpainGame of Thrones (Dorne)79Easygoing and safe; watch bags in old-town crowds
Rome, ItalyA frequent film backdrop79Safe enough; the tourist crush is a pickpocket's office
New York City, United StatesCountless — Friends to Sex and the City77Safer than its reputation; stay switched on late
Bangkok, ThailandThe White Lotus S376Fine by day; scams and traffic are the real risk
Palermo, ItalyThe White Lotus S2 (Sicily)76Warmer than its rep; keep valuables close at night
Barcelona, SpainVicky Cristina Barcelona76Gorgeous, but Europe's pickpocket capital — mind yourself
Marrakesh, MoroccoA frequent film backdrop70Dazzling; expect hustle and stay alert in the medina
Cartagena, ColombiaA frequent screen stand-in for Colombia69Postcard by day; keep your wits after dark
Naples, ItalyMy Brilliant Friend69Full of character; petty theft and traffic demand care
Mexico City, MexicoNarcos: Mexico59The most cinematic name here scores lowest — real caution
How to read this: the safety score runs 0–100 and works like a school grade — 90+ is exceptional, the 70s are broadly safe with ordinary street smarts, and anything under 60 means real, active caution. The on-screen pairing is why people go; the score is what they should actually pack for.

The screen doesn't show the safety

This is the whole point of the study. A camera crew lights a plaza at golden hour, shoots the flattering angles, and cuts before the pickpocket lifts a phone. Tokyo earns its 94 honestly — it's as safe as it is photogenic. But further down the list the picture and the reality diverge. Emily in Paris sells a city of café terraces and Seine-side strolls; Paris scores a solid 80 overall, yet its 63/100 night-safety figure is a reminder that the same streets thin out and change character after midnight. Barcelona, the sun-soaked star of countless films, is genuinely one of Europe's pickpocketing capitals — the score (76, dropping to 59 at night) says what the postcard won't.

And then there's the twist at the bottom of the table. The most instantly cinematic name here — Mexico City, the backdrop of Narcos: Mexico — is the single destination on the list to score below a passing grade, at 59/100 and just 41 after dark. That's not a reason to skip it; it's a reason to treat a screen credit as an invitation to check the real number, not a substitute for it.

How we measured it

Every Kakapo city carries a live overall safety score from 0–100, built from national travel advisories, local crime data, healthcare infrastructure and a dedicated night-safety measure, plus sub-scores for personal safety, transport and after-dark risk. We matched well-known, real on-screen associations to the cities in our database, pulled each one's live score (August 2026), dropped any destination without a scored database row, and ranked what remained. Full weighting is at https://kakapo.travel/about/methodology. Scores are comparative model estimates, not a guarantee of any individual trip.

Cite this study

Free to cite in journalism, research or content — all we ask is a link back. Copy the attribution below:

Ready-to-use citation
Kakapo Editorial Team (2026). Set-Jetting: The Screen-Famous Destinations, and Whether They're Actually Safe. Kakapo. https://kakapo.travel/blog/set-jetting-2026

Writing a travel-trends, streaming or destination story? We give journalists custom data pulls at no cost — the full set-jetting table, night-safety breakdowns, or the score for any city a show has just made famous. Email [email protected] and we usually reply the same day.

Kakapo publishes real safety scores for every destination, drawing on national travel advisories, local crime data, healthcare infrastructure, and night-safety measures. Kakapo Studies is our research imprint — independent editorial, no advertiser influence on scores. Contact: [email protected].